ANAIS Association - Some Masks Remain

Campaign for ANAIS, the leading NGO against domestic violence

March 8th, International Women’s Day, coincidentally also marks the end of the official state of alert in Romania. As the number of COVID-19 cases is decreasing, the authorities decided to lift a series of restrictions, including the obligation to wear masks.
However, some masks remain. Hundreds of thousands of Romanian women will still have their noses and mouth covered, as the other pandemic is not gone yet.

Agency: Cheil Centrade
Executive Creative Director: Mihai Gongu
Group Creative Director Copy: Denisa Armasu
Senior Art Director: Radu R.
Client Service Director: Carmen Miruta
Senior Account Manager: Ana Maria Radulescu
Social Media Manager: Veronica Bratu
AV Director: Monica Garbur

Production: Almost Ready
Photography, Video: Balint Hajagos
Casting Director: Dana Pavelescu (Shine)
Talents: Schmidt Silva Helena, Anca Saveanu, Camelia Darie, Simina Mateescu, Iulia Arama
Special Effects Make-up: Dora Codita
Camera Assistant: Ahmad Askar

Sound: Chainsaw Europe Studio
Post-production Coordinator: Diana Gordon
Sound editing: Hasan Nasser
Image director: Samaranda Paraschiv
Voice Actors: Judith State, Oana Holban, Radu Bânzaru

#domesticviolenceawareness #internationalwomansday

UPDATE:

This campaign picked up a Gold award at the Luum Awards.

Got published in Lürzer's Archive Issue 02/2022.