In a world intoxicated by hashtags, tweets and likes, Friends \ TBWA Bucharest launches one smart campaign for Black Button Books. Read something better! is encouraging everyone to read books that really deserve it.

Agency: Friends TBWA Bucharest

Simplification Officer: Sorin Tranca

CSD: Ioana Teodorescu

Senior AD: Paul Nedelcu

AD: Theo Nistor

CW: Teo Chiripuci

Illustrator: Fesus Barna

Agency Producer: Dan Neagu

Photography: Silviu Antohe